This store embodies a number of trends RNG tracks including… Departmentalization of key food trends in-store: Emphasis on organic, raw, bulk, gluten-free, non-GMO food, “superfoods.” Solution-based merchandising – “Probiotics” for cleansing, “Sugar Balance Weight Management.” Localization – “ Their story: Yemetz Family Orchards.” Prepared food section – Grab & Go, Organic Café, Sushi Bar, Salad Bar, Juice Bar. Ready-to-cook section – Organic Chop Shop.
This newly opened Kroger Marketplace in the Richmond, VA, metropolitan area features a wide assortment of pet products and apparel in addition to grocery and home goods SKUs. The store has a large produce section that highlights natural and organic items as well as a fresh food station, sushi bar and on-the-go meals wall. Signage is modern and the supercenter is easy to navigate. This tour also features Kroger's Halloween merchandising and displays in all categories from confectionary to home decor and apparel.