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The Canadian market is fiercely independent of the US market in many ways and yet @ the same time shares many of the same retailers and growth strategies.  While only 10% of the total North American market the Canadian market is typically 2 years ahead of the US in merchandise, marketing and services innovation.  Chain retailers have grown their overall share of this important market above 60% - a rare market share level globally. When you are done you should be able to talk fluently about the Canadian consumer and retail trade.  (Part 1 = Macro Trends and Forecast)

1) The Macro environment a review and preview of Overall market sizing, share and growth (GDP, Formal Retail development, population & household development including RNGs exclusive analysis of reachable & relevant shoppers) 2) Vital signs - RNGs leading indicators where we think the market is headed
3) Key forces impacting consumer liquidity (and therefore retail growth)    
4) Overall retail market structure and growth rates including analysis of the formal and informal, chain and mom & pop
5) Chain retail overview market share, growth, share gainers and donors
6) Trend review - Consolidation/concentration, substitution, saturation, capex and advertising spending comparing intensity/relevance of each by RNG continent & zone
7) Store format and retailer positioning analysis of what is growing where and why
8) Retail leaders review
9) Retail Leader growth strategy adoption across the market
10) Key marketing and retail development strategies and planning issues for consideration by retailers and suppliers alike

The Canadian market is fiercely independent of the US market in many ways and yet @ the same time shares many of the same retailers and growth strategies.