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The Mexican consumer has had an incredible decade - rising employment, exploding transfer payments, increased home ownership (and related state sponsored financing) a changing workforce that includes more women and two wage earner households, record oil prices, an increasing focus on obesity, health and wellness by both the government and consumers and finally an exploding retail chain expansion that has driven their share above 40% of all consumption.

These changes together have perhaps forever changed the economic face of this Latin American leader. When you are done you should be able to talk fluently about the Mexican consumer and retail trade.

The Mexican consumer has had an incredible decade. The changes together have perhaps forever changed the economic face of this Latin American leader.