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The countries making up the new Europe are today about 7% of the world population and 25% of the measured retail sales. With one of the world’s strongest currencies and in many places, the highest cost of living the European consumer and governments expect the highest levels of service, quality, information and merchandising at the very lowest prices. The home to many of the world’s largest and most progressive retailers this market is a benchmark for world class marketing, merchandising, nutrition and wellness, consumer rights/privacy and other progressive topics. This overview includes
1. The Macro environment – a review and preview of GDP, retail sales
2. Vital signs - RNG’s leading indicators – where we think the market is headed
3. Key forces impacting consumer liquidity (and therefore retail growth)
4. Overall retail market structure and growth rates
5. Chain retail overview… market share, growth, share gainers and donors
6. Trend review - Consolidation/concentration, substitution, saturation, capex and advertising spending
7. Format and retailer positioning development – the high and low growth formats
8. Retail leaders review
9. Retail Leader growth strategy adoption across Canada
10. Supplier planning points … key considerations as brand owners plan their marketing and retail development strategies
When you are done you should be able to talk fluently about the European consumer and retail trade.

The countries making up the new Europe are today about 7% of the world population and 25% of the measured retail sales.