homeresearchChina

China is evolving rapidly through agressive investment in retail stores and infrastructure to support the rapidly growing demand of the tremendous emerging middle class. The Chinese Consumer is cautious in consumption but receptive to change. The open-ness and investment by multi-national retailers combined with increasing sophistication of some local retailers is creating an intensly competitive yet growing market.

RNG's China Market snapshot highlights
1. The Macro environment – a review and preview of GDP, retail sales
2. Vital signs - RNG’s leading indicators – where we think the market is headed
3. Key forces impacting consumer liquidity (and therefore retail growth)
4. Overall retail market structure and growth rates
5. Chain retail overview… market share, growth, share gainers and donors
6. Trend review - Consolidation/concentration, substitution, saturation, capex and advertising spending
7. Format and retailer positioning development – the high and low growth formats
8. Retail leaders review
9. Retail Leader growth strategy adoption across China 10. Supplier planning points … key considerations as brand owners plan their marketing and retail development strategies

When you are done you should be able to talk fluently about the Chinese consumer and retail trade.

China is evolving rapidly through agressive investment in retail stores and infrastructure to support the rapidly growing demand of the tremendous emerging middle class.