Digital Strategy & Capabilities: Why Now?

Emerging technologies are empowering shoppers and disrupting traditional business models, challenging retailers and brand owners to develop new strategies and adapt to a networked value chain. In the US, e-commerce sales are growing at 4x the rate of store-based retail, and Amazon's growth rate, which is already growing at 2x that of e-commerce, is accelerating. By 2020, RNG expects online sales growth to surpass in-store sales growth.

The Digital Group Experience

RNG's Digital Group is a membership-based community dedicated to accelerating the development of e-commerce and digital marketing competencies in Fortune 500 CPG companies. Members receive:

• Constant immersion in the strategic questions surrounding e-commerce
• Concrete direction on where Amazon, Walmart, and other key retailers are headed
• Clarity on where to play and how to win
• The rules of engagement for doing business with digital retailers
• Clear pathways to developing and implementing critical capabilities
• Lessons learned and how to avoid others' mistakes
• Global perspective with an emphasis on the US/North America
• Networking opportunities with leading retailers and technology innovators

Who Should Join?

To join the Digital Group or to learn more, please email us at sales@retailnetgroup.com or call (757) 422-8586

The Digital Group is open exclusively to non-competitive Fortune 500 CPG companies with a strategic commitment to e-commerce (defined as dedicated human and financial resources).

Sponsoring members must have headquarters P&L responsibility or significant decision rights related to e-commerce or digital marketing and are expected to attend most meetings.

In addition to the sponsor, 2 additional employees are invited to attend each meeting (total of 3).

Agencies and other 3rd party attendees must be approved in advance of each meeting.

The Operating Model

The Digital Group operates on a few basic but very important principles:

• Meetings: 3 in-person meetings in member-selected locations and 3 virtual meetings via WebEx.
• Content: Agendas are member-driven and comprise 50% original RNG content, 25% external speakers (retailers and subject-matter experts) and 25% member discussion.
• Confidentiality: Members pledge to maintain the highest level of sensitivity and awareness regarding disclosure of information.
• Participation: Members agree that full participation in selecting and exploring topics leads to the best experience for all.

Why RNG?

• Proprietary data and insights
• Unique future focused viewpoints - RNG works with retailers, venture capitalists, technology innovators and academics
• Unbiased perspective - RNG's research agenda isn't sponsored by technology vendors
• Deep experience with channel and customer management
• Experienced community managers and thought leaders