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As Tesco begins to revitalize its stores and business, especially in its home market of the United Kingdom, integrating technology into its stores will be a major initiative. The capabilities that they are pursuing both increase convenience for the shopper and improve Tesco’s efficiency—not to mention being pretty cool. While Tesco has traditionally been a leader in both shopper insights activation and implementing technology in their stores, challenges created by the recession and changes in leadership have eroded that leadership somewhat. Here we examine some of the latest technological innovations currently in place in Tesco stores.
The Drive-through models have scaled up dramatically over the past decade due to a retailer’s ability to combine the convenience and efficiency of online shopping with the locality of a small-box retail store. The small footprint nature of a standalone drive-through location, the end-goal for retailers beginning to think about implementing this concept, has proven to be highly productive throughout Europe. But what needs to happen before this high-potential growth platform can be implemented by retailers in the US? For the consumer, the new buying option ranks high in shop-ability, added convenience, efficiency and personalization in on-line ordering, and overall experience – in large part due to the lack of wait-time as compared with the traditional brick-and-mortar store. For the retailer, the ability to have some control on the flow of traffic to the store makes inventory and labor management much simpler.
How USA Consumer Expenditures Compare to Other Countries Which is it? Is F-commerce dead or ascending? Walmart Missing out on Russian Boom? Innovation in Reverse – More common and useful in Global Markets Tesco Fresh and Easy – What’s the Potential? How Giant Eagle Curbside Pick-Up is not a Drive Concept Pick and Pay shows that developing markets can lever loyalty programs
A review of the drive concept and how its growth threw a wrench into renewal strategies for Hypermarkets. Includes a side-by-side comparison of 15 Drive formats from France, UK, and Germany. Where else can this model play? Is this an opportunity for pure play retailers like Amazon too?
In December 2011, Brazil became the 6th largest economy in the world after the banking crash of 2008 and the subsequent recession relegated the UK to seventh place. The growth has sparked interest from businesses around the world looking for strategies they can use to piggyback on the market’s forecasted 9.2% nominal GDP growth ('11-'15E CAGR). After nearly 3 weeks in market, RetailNet Group Analysts emerged from a comprehensive field analysis of the retailers’ (both independent and chain) stores with some insights into the merchandising trends being used to meet the demands of a modernizing country complicated by extreme wealth inequality.
Pinterest is the latest internet phenomenon for social marketing.
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