Simply Market: A Balance between Discount and Sustainability

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Home > Research Home > Search Results > Simply Market: A Balance between Discount and Sustainability

Based on: Sustainability, Next Generation Loyalty and CRM

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Simply Market: A Balance between Discount and Sustainability

by Mary Sullivan, Tuesday, Aug 23, 2011

Tags: Auchan, France, Next Generation Loyalty and CRM, Sustainability

This Orleans Simply Market is an example of Auchan’s successful new discount supermarket banner. After opening in France in 2009, there are currently over 700 supermarkets under this banner in four European markets. This banner is dedicated to mixing the lowest prices and loyalty discounts with a commitment to sustainable and local products. This business model allows customers to both stay on budget with the best deals and have access to organic food and eco-friendly products.