Tags: Carrefour, France, RNG Strategy Alerts, Shopping & Consumption Behaviors, Small Format/Express Retailing, Societal Retail Market Drivers
As part of Carrefour’s strategy to build a multi-format single brand, the world’s second largest retailer is developing new formats to suit the changing lifestyles of consumers. First trialed in 2009, Carrefour City is one example of how Carrefour is better positioning themselves with today’s changing consumers.
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