The Future of Beauty Ecommerce: Key Levers for Growth

By: Mod Boon-Long, Thursday, Jul 27, 2017

Written using input from our global team and Planet RetailNetGroup's STEIP methodology, this report highlights the key factors, which will impact beauty e-commerce over the next five to ten years. 

Keeping in mind consumer trends among millennials and members of Gen Z, as well as the latest technology and industry developments, we have pulled out the key capabilities that retailers and brands will need to develop in order to appeal to the shopper of the future. This report also features case studies and examples of retailers, which have successfully implemented these capabilities. 

Reasons to Download

  • Find out the main drivers of change for the future of beauty e-commerce
  • Learn about the capabilities retailers and brands need to focus their efforts on in order to be successful in the online space moving forwards
  • Consider what type of retail experience shoppers will expect online, why is this happening, what are the implications and how can these be implemented
  • Discover the new up and coming retailers you need to keep a close eye on 

Content

Setting the scene
STEIP factors influencing health & beauty e-commerce
Health & beauty e-commerce drivers
Key drivers: Social & Technology
Capabilities to Develop
Personalised propositions                    
Engaging content
Virtual try-ons
Social shopping
Case Study
Best-in-class: The Ulta.com case study

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