RNG's 2017 Back-to-School Recap: Key Trends & Merchandising Highlights

By: ioli Macridi, Friday, Sep 15, 2017

With Back-to-School being the second highest season in retail spending, Planet Retail RNG looks at the most influential trends, such as fulfillment options offered by retailers, devices most commonly used to shop online, and social media use to assist in purchases. 

Reasons to Download:

  • Look at key Back-to-School data, such as total spend, spend per household and category spend
  • Dive deeper into when most Back-to-School shoppers completed their seasonal purchases, what type of payment method they used, and how important Prime Day deals were for the season
  • Browse through in-store merchandising strategies employed by retailers, as well as ecommerce initiatives to encourage online shopping

Table of Contents

  • Facts & Figures
  • Consumer Trends & Influences
  • Retailer Merchandising Strategies

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