China Ecommerce 2018

By: Osman Bah, Tuesday, May 8, 2018

Our China ecommerce report explores unique market characteristics, growth forecasts and competitive dynamics in the world’s largest online market. We analyse STEIP drivers of change, organised by Winning strategy, impacting the Chinese ecommerce landscape, along with the strategies of leading players like Alibaba, and Pinduoduo plus the latest key CPG sector supplier initiatives showing how suppliers are supporting Chinese ecommerce retailers.

Table of Contents

1. Market Overview

  • Ecommerce Landscape
  • Forecasts
  • Competitive Dynamics

2. STEIP Drivers of Change

3. Retailer Initiatives

  • Ecommerce & Digital Ecosystem Management
  • Supply Chain & Fulfilment
  • Shopper Engagement & Retention
  • Store of the Future

4. Recommendations

  • Supplier Case Studies
  • Recommendations by Winning Strategy
  • Recommendations by CPG Sector

Reasons To Download

  • Understand the changing market dynamics and principles, including the most important drivers of change and the six unique factors shaping the Chinese ecommerce market
  • Learn about the major drivers of change and how these will influence ecommerce retailing in the future
  • View the latest examples of retailer initiatives online through the lens of our four Winning Strategies and understand how these fit into the larger STEIP framework and competitive dynamics
  • See current examples of brand initiatives online, organised by strategy and CPG sector
  • Read our interpretation of why these developments should matter to suppliers and the potential actions to take, organised by Winning Strategy and CPG sector
  •  Access the latest forecasts from PlanetRetail RNG’s global database

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