Pureplay Retailer Report: Flipkart.com

By: Osman Bah, Friday, May 11, 2018

Our latest pureplay retailer report focuses on Flipkart in India, providing comprehensive insight that will be valuable to all CPG suppliers, especially those operating in ecommerce and third party sales.

The report provides the latest picture on Flipkart’s performance, future forecasts, its competitive position and our take on the recent Walmart-Flipkart deal. A STEIP assessment identifies the primary drivers of changes as they impact Flipkart, leading into examples of Flipkart’s latest activities and how each is supporting one of the Winning Strategies as identified by PlanetRetail RNG. Supplier examples of initiatives with Flipkart are also highlighted across CPG categories such as food and beverage, health and beauty, consumer electronics, household and pet.

Table of Contents:

1. Mission and Metrics

  • Overview and Forecasts
  • Competitive Dynamics
  • Priorities and Situational Analysis

2. STEIP Drivers of Change

  • Assessment

3. Winning Strategies – Overview and Latest Initiatives

  • Ecommerce and Digital Ecosystem Management
  • Shopper Engagement and Retention
  • Supply Chain and Fulfilment
  • Store of the Future

4. Winning with Flipkart

  • Supplier Case Studies
  • Recommendations by Winning Strategy
  • Recommendations for CPG Sectors

Reasons to Download:

  • Understand how Flipkart is developing for the future with a review of Flipkart’s latest developments within Ecommerce & Digital Ecosystem Management, Shopper Engagement & Retention, Supply Chain & Fulfilment, and Store of the Future;
  • See current examples of brand initiatives with Flipkart, organised by strategy and CPG category;
  • Read our interpretation on why these developments, including the Walmart-Flipkart deal should matter to suppliers and the potential action to take;
  • Learn about the major drivers of change and how these will influence Flipkart in the future;
  • Access the latest forecasts from PlanetRetail RNG’s global database.

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