Pureplay Retailer Report: Alibaba Group

By: Osman Bah, Wednesday, Jun 13, 2018

Our latest Pureplay Retailer Report focuses on Alibaba in China, providing comprehensive insight that will be valuable to all CPG suppliers, especially those operating in ecommerce and third party sales.

The report provides the latest picture on Alibaba’s performance, future forecasts, its competitive position and how its consolidates it different 3P marketplaces. A STEIP assessment identifies the primary drivers of changes as they impact Alibaba, leading into examples of Alibaba’s latest activities and how each is supporting one of the Winning Strategies as identified by PlanetRetail RNG. Supplier examples of initiatives with Alibaba are also highlighted across CPG categories such as food and beverage, health and beauty, consumer electronics, household and pet.

Table of Contents:

1. Mission and Metrics

  • Overview and Forecasts
  • Competitive Dynamics
  • Priorities and Situational Analysis
  • Selling on Tmall

2. STEIP Drivers of Change

  • Assessment

3. Winning Strategies – Overview and Latest Initiatives

  • Ecommerce and Digital Ecosystem Management
  • Shopper Engagement and Retention
  • Supply Chain and Fulfilment
  • Store of the Future

4. Winning with Alibaba

  • Supplier Case Studies
  • Recommendations by Winning Strategy
  • Recommendations for CPG Sectors

Reasons to Download:

  • Understand how Alibaba is developing for the future with a review of Alibaba’s latest developments within Ecommerce & Digital Ecosystem Management, Shopper Engagement & Retention, Supply Chain & Fulfilment, and Store of the Future;
  • See current examples of brand initiatives with Alibaba, organized by strategy and CPG category;
  • Read our interpretation on why these developments should matter to suppliers and the potential action to take;
  • Explore what differentiates Alibaba’s Tmall website from many western platforms.
  • Learn about the major drivers of change and how these will influence Alibaba in the future;
  •  Access the latest forecasts from PlanetRetail RNG’s global database.

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