Winning Valentine's Day Online

By: ioli Macridi, Thursday, Feb 28, 2019

Our latest report on Winning Valentine's Day combines price & promotion analytics, search rankings, and US confectionery sales performance to guide strategic decisions around seasonal occasions. Key initiatives include:

  • Brands aligning their promotional and assortment timelines to those of retailers to streamline supply chain operations 
  • Optimizing their product pages through comprehensive product information, high-quality images and videos, fast/free delivery, and a multitude of positive customer reviews
  • Benchmarking other brands to increase competitiveness and relevance to the occasion 

Table of contents

Overview

  • Scope and key findings
  • Trading overview

Price and Promotion

  • Promotion timelines
  • Pricing timelines

Search Term & Product Page Analysis

  • Search rankings
  • Product page analysis

Sales Performance

  • Best sellers
  • Manufacturer and product sales performance

Reasons to buy

  • Understand the winning characteristics needed to achieve high click and conversion shares on online platforms, such as Amazon.com
  • Evaluate competitors' performance against your own to identify strengths and weaknesses
  • Recognize the direct correlation between optimized product pages and strong sales performance online

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