US Ecommerce Go-To-Market Report, April 2019

By: Violetta Volovich, Tuesday, Apr 30, 2019

Even though the US will be overtaken by China in terms of retail market size by 2020, digital transformation and fast evolution of retail formats mean that by 2023, US ecommerce sales will be bigger than China’s online retail market is today. The sheer size of this makes the US a global must-win ecommerce market for both domestic and international CPG suppliers.

With Amazon and Walmart, the US is home to two of the world’s most dynamic and innovative ecommerce players. Combined, the two will capture around two-thirds of US online food sales by 2023.

Table of Contents:

Recommendations by CPG Sector 

  • The US at a glance
  • Prioritization guide
  • Food & Beverages
  • Health & Beauty, Personal Care
  • Household & Pet Care
  • Electronics, Office & Entertainment

Market Overview

  • Ecommerce Landscape
  • Overview and Forecasts
  • Competitive Dynamics
  • The Online Shopper

Unique Planning Factors

  • Online shopping as mainstream behaviour
  • Big data and analytics
  • Ecosystems as next-generation retail
  • Amazon as a disruption platform
  • Delivery intermediaries

Key Ecommerce Operators

  • Amazon
  • eBay
  • Walmart
  • Staples
  • Home Depot
  • Best Buy
  • Target
  • Costco
  • PetSmart
  • Instacart


Reasons to Download:

    • Learn about the unique market dynamics shaping the US ecommerce market;
    • View the latest initiatives and growth opportunities of major retailers driving America’s ecommerce growth, along with actionable recommendations on how to effectively partner with them;
    • Read our selected opportunities for suppliers organised by CPG sector and strategic priority;
    • Access the latest market and retailer forecasts from the Retail Market Monitor, the new global database from Edge by Ascential.

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