Kaola Ecommerce Growth Spotlight, 2019

By: Jesse Collins, Friday, May 3, 2019

Our new Ecommerce Growth Spotlight report series identifies emerging ecommerce platforms around the world and, totaling 5 slides, helps suppliers quickly understand if it is a player worth partnering with, as well as what strategies to prioritize in order to maximize growth on the platform.

Our second report features China-based cross-border platform Kaola. Launched by media and gaming parent company NetEase in 2015, Kaola has become China’s largest cross-border ecommerce platform (26% market share) by specializing in sourcing high-quality international products for China’s affluent families and younger generations at relatively low prices.

The report includes:

  • a corporate overview 
  • a snapshot of key logistical details for suppliers 
  • a qualitative comparison to each competitive platform 
  • an analysis of recent initiatives
  • a prioritized list of opportunities for suppliers to maximize sales
  • a "Virtual Web Tour" to give a sense of the merchandising and content experience


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