Google Shopping Ecommerce Growth Spotlight, 2019

By: Jesse Collins, Friday, May 24, 2019

Our new Ecommerce Growth Spotlight report series identifies emerging ecommerce platforms around the world and, totaling 5 slides, helps suppliers quickly understand if it is a player worth partnering with, as well as what strategies to prioritize in order to maximize growth on the platform.

Our latest report features Google Shopping, a dedicated marketplace that enables shoppers to compare and purchase products from different retailers in one single interface. Fulfillment is sanctioned by the retailers, with Google taking a fee per click to website or a commission on sales that Google facilitates.

As of May 2019, Google Express delivery service is rolling up into Google Shopping for one unified shopping hub, featuring a personalized homepage where consumers can select a wide range of preferences, read reviews and watch videos about products.

The report includes:

  • a corporate overview¬†
  • a snapshot of key logistical details for sellers
  • a qualitative comparison to each competitive platform¬†
  • an analysis of recent initiatives
  • a prioritized list of opportunities for sellers to maximize sales
  • a "Virtual Web Tour" to give a sense of the merchandising and content experience

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