China Ecommerce Go-To-Market Report, 2019

By: Boris Planer, Friday, May 24, 2019

China is the world’s second-largest retail market and will overtake the US by 2020. In addition, it is already the largest ecommerce market, driven by a trio of heavyweights composed of Alibaba, and Pinduoduo. This makes China a must-win market for global CPG brands. Alibaba and have also been at the heart of China’s New Retail era, providing important innovation impulses to global retail.

Table of Contents:

Recommendations by CPG Sector 

Market Overview

Unique Planning Factors

Key Ecommerce Operators

  • Alibaba Group
  • Pinduoduo
  • Suning Commerce Group
  • VipShop
  • Amazon


Reasons to Download:

    • Learn about the unique market dynamics shaping the Chinese ecommerce market;
    • View the latest initiatives and growth opportunities of major retailers driving China’s ecommerce growth, along with actionable recommendations on how to effectively partner with them;
    • Read our selected opportunities for suppliers organised by CPG sector and strategic priority;
    • Access the latest market and retailer forecasts from the Retail Market Monitor, the new global database from Edge by Ascential Retail Insight.

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