Toys "R" Us Unveils New Digital Initiative

Source: Chain Store Age, Wednesday, Jul 26, 2017

Toys ’R’ Us is introducing new digital enhancements to engage its instore shoppers. The toy retailer describes its concept store in Langley, British Columbia, as ‘the evolution of our digital future.’ To maintain this reputation, Toys ‘R’ Us is partnering with Cineplex Digital Media, and adding an instore digital signage and kiosk network…