Toys ’R’ Us is introducing new digital enhancements to engage its instore shoppers. The toy retailer describes its concept store in Langley, British Columbia, as ‘the evolution of our digital future.’ To maintain this reputation, Toys ‘R’ Us is partnering with Cineplex Digital Media, and adding an instore digital signage and kiosk network…
Tags: Digital, Digital & Physical Integration, In-Store Technology, North America, Toys "R" Us, USA, USA & Puerto Rico
Based on: Digital, Digital & Physical Integration
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