Walmart. JD.com Highlight Brand Penetration for 8:8 Shopping Festival

Source: JD.com, Thursday, Aug 10, 2017

Tuesday 8 August, saw the inaugural Omni-Channel Shopping Festival hosted by Walmart and JD.com,  which served to underscore the deepening partnership between the two organizations.  Highlighting some key figures today, JD.com brought up female shoppers, QR codes and improved fulfilment thanks to Walmart/JD integration as some of the main factors behind the success of the event.

The event saw particular prominence given to Walmart’s flagship portal at wal-mart.jd.com, with selected brands such as P&G, Nestlé and Walmart’s Great Value given their own microsites and featuring as part of special two-hour discount promotions. These products did particularly well, as did imported products...