Lidl Reportedly Making Slow Progress in US

Source: Lebensmittel Zeitung (German; Paywall), Friday, Sep 22, 2017

German trade press reports suggest Lidl may be struggling to gain traction in the US. Early sales are said to be “weak” and Lidl has replaced Daniel Marasch with Spain chief Michael Aranda to oversee future US development. Purchasing is also said to be an issue, with managers finding it hard to apply Lidl conventions to the US market.