Kroger Reveals Long-Term Initiatives, Mulls C-Store Division Sell-Off

Source: Kroger, Wednesday, Oct 11, 2017

Central to its USD9 billion ‘Restock Kroger’ campaign, Kroger will leverage its customer data to optimise instore floorspace, inform localised pricing changes and generate more personalised promotions in addition to investing in both instore technology and staff to improve the shopping experience.