Amazon Enters Into Supply Deal With UK Regional Chain Booths
Amazon has added private label items from upscale north-west England grocer Booths to its AmazonFresh offer. Often called the ‘Waitrose of the north” in the UK, Booths will receive a major boost from the deal, as it will be able to offer its products to southern shoppers for the first time. Booths recently entered into a supply deal with Dairy Farm in Malaysia as it seeks to widen it selling reach.
Tags: Advanced Branding, Merchandising, & Assortment, Amazon, AmazonFresh, Digital, Ecommerce, Europe, Food Progressive, Fulfillment, New Market Entry, Private Label, Shopper Behavior/ Preferences, United Kingdom, Western Europe