Sonae Continente Introduces 500-SKU Own-Brand DIY Range

Source: European Supermarket News, Thursday, Oct 12, 2017

Portuguese big-box operator Continente, owned by Sonae, has debuted a new brand called Boost Plus. The private label is dedicated to the DIY category and covers sub-categories like lighting and energy, home improvement and auto maintenance. Boost Plus will be available in over 200 Continente stores and the entire range features 500 products. Pricing is tiered across three levels from budget to premium.