McDonald’s Introduces New Value Menu As US QSR Price War Heats Up

Source: CNBC, Tuesday, Dec 5, 2017

US hamburger giant McDonald’s plans to introduce a new tiered value menu. The menu will offer items at USD1, USD2 and USD3 price points. It will exist alongside current value offers like the McPick 2, which have been credited with underpinning McDonald’s recent revival under CEO Steve Easterbrook.