Walmart To Merge Brazilian Online & Offline Operations And Launch Marketplace
Reuters, Tuesday, Dec 5, 2017
Walmart Brasil has announced a new O2O initiative that will align its operational model closer to that of its US parent. The move will begin by bringing its physical stores and ecommerce divisions under one roof. It will then extend to harmonising online and offline inventory, a wider rollout of click & collect and the introduction of a Marketplace site for 3P sellers.
Tags: BIG, Brazil, Digital & Physical Integration, Ecommerce, Latin America, Nacional, Remodel/ New Format, Shopper Behavior/ Preferences, Supermercado de Walmart, Walmart, walmart.com.br