Amazon Brings Its Private Labels To The Spanish Market

Source: Gran Consumo, Tuesday, Feb 13, 2018

Amazon has introduced its Happy Belly, Wickedly Prime and Mama Bear private labels to Spain. The online giant quietly rolled out its private label ranges to the market in the second half of 2017, relying on word of mouth instead of its usual marketing strategy. Amid a wider grocery push, Happy Belly, Wickedly Prime and Mama Bear have also been rolled out to other major European markets including Italy, France and Germany.