Starbucks Enters Licensing Agreement For Brazilian Operations

Source: Starbucks, Monday, Mar 12, 2018

Starbucks has entered into an agreement with SouthRock a leading multi-brand restaurant operator in Brazil to fully license Starbucks retail operations in the country. The agreement provides SouthRock the rights to develop and operate Starbucks stores in Brazil. By leveraging its strong market knowledge in commercial real estate, marketing and operations, SouthRock plans to drive long-term growth in a way that creates new opportunities for Starbucks customers and employees, both in existing markets as well as future markets across Brazil.