Euronics Makes Electronic Pricing Available To All Affiliates

Source: Telecom-handel.de (German), Wednesday, Apr 11, 2018

Pan-European electronics group Euronics is now offering affiliate dealers the option of electronic pricing. The system is tailored to the needs of the partners and represents a first in the group environment. As of March 2018, Euronics will offer its dealers the latest step in the cross-channel retail strategy (CCR) of the group of companies by implementing a uniform electronic pricing system. The partners can choose whether to accept the sales prices suggested by the head office or to set their own price points. After only 13 months of development, project managers Dominik Denzner and Jan van Baßhuysen were able to present a roll-out concept.