Alibaba Tmall Campus Concept Signs 100 New Franchise Deals In One Month

Source: Longsok (Chinese), Monday, Jun 11, 2018

On 8 June, Tmall announced that it had signed deals with 100 universities for the rollout of its Tmall Campus concept. The latest university to introduce a Tmall store to its campus is Tonji university, a four-year-old institution in Eastern China. The new store includes O2O services, from the application of new technologies, data analysis to the integration of the supply chain.