Alibaba Tmall Campus Concept Signs 100 New Franchise Deals In One Month
On 8 June, Tmall announced that it had signed deals with 100 universities for the rollout of its Tmall Campus concept. The latest university to introduce a Tmall store to its campus is Tonji university, a four-year-old institution in Eastern China. The new store includes O2O services, from the application of new technologies, data analysis to the integration of the supply chain.
Tags: Alibaba Group, Asia/Pacific, China, Digital & Physical Integration, East Asia, Franchise/Affiliate Models, Pureplay, Remodel/ New Format, Shopper Behavior/ Preferences, Small Stores, Store Expansion, Tmall.com