Walmart To Open Modcloth O2O Showrooms In Key US Cities

Source: Chain Store Age, Saturday, Jun 9, 2018

ModCloth, the indie and vintage online clothing retailer Walmart acquired in March 2017, is upping its retail game. The company, which sells its own vintage-inspired line and a curated selection of styles from hundreds of indie designer, has opened stores in San Francisco and Austin, with more in the pipeline. Additional ModCloth locations are slated for New York, Los Angeles, and Washington DC. Customers can get style advice at a ModCloth store and try on styles, which they then can order online. The purchase will be shipped to their door free of charge.