Facebook Introduces AR Advertising To Its Feed
Facebook is testing a new ad format that enables consumers to use their camera to interact with an augmented reality tool. Advertisers can leverage the ad format for a host of functions. These include allowing consumers to virtually try on a pair of sunglasses or lipstick shade.
Tags: Augmented Reality, Digital, Digital Marketing, Facebook, Front End of the Future, Future, Michael Kors, MichaelKors.com, North America, Pureplay, Shopper Behavior/ Preferences, USA, USA & Puerto Rico