Albert Heijn To Expand New Fresh-Focused Concept After Successful Pilot
From the summer, Albert Heijn will open 24 stores according to its new fresh concept. In May, the Ahold Delhaize banner retailer opened a pilot store in Hoofddorp focused around freshness and technology. The roll-out fits perfectly with Albert Heijn's goal to develop fully digital supermarkets.
Tags: Ahold Delhaize, Albert Heijn, Digital & Physical Integration, Europe, Food Progressive, Franchise/Affiliate Models, Netherlands, Shopper Behavior/ Preferences, Store & Network Renewal, Store Expansion, Western Europe