IKEA Finally Puts Its Wares In Front Of Indian Shoppers

Source: Reuters, Thursday, Aug 9, 2018

Over a decade since floating the idea of Indian expansion, IKEA will finally mark its entry with a 400,000 sq ft store in the southern city of Hyderabad. IKEA is looking to keep prices low, with 1,000 items, including some cutlery and stuffed toys, priced at less than INR200.