Kroger Names New Head For Private Label Business
Kroger, Wednesday, Aug 8, 2018
Kroger today named Gil Phipps, currently Vice President of Our Brands, to Vice President Of Branding, Marketing and Our Brands, effective 15 August. Phipps will lead Kroger’s new marketing approach, described as “more engaging, cross-functional, data-driven, and customer-led”.
Tags: Advanced Branding, Merchandising, & Assortment, Food Progressive, Kroger, Kroger (Kroger), North America, Private Label, Shopper Behavior/ Preferences, USA, USA & Puerto Rico