Dunkin’ Donuts Thailand seeks to rebrand ahead of name change

Source: Inside Retail Asia, Thursday, Oct 11, 2018

Dunkin’ Donuts Thailand operator Mudman will revise branding next year in line with the preferences of millennials. The change follows the rebranding of the US business, which will be shortened to ‘Dunkin’ next year. Prior to the rebranding exercise, the retailer will modernise its stores and expand its menu.