El Corte Inglés partners with Alibaba’s AliExpress to open pop-up store

Source: revistainforetail.com, Wednesday, Nov 7, 2018

El Corte Inglés has become the first retailer to partner with AliExpress in Spain to open a pop up store of the Chinese company in a shopping center. Specifically, its establishment in Sanchinarro (Madrid) will be responsible for hosting this temporary store, which will be located on the ground floor. This experiential space will be available until November 18 with an offer that includes a selection of various products and that will also include special activities both in the temporary store and through social networks. (Spanish language)