Walmart brings AR price scanning to mobile app

Source: Mobile Marketer, Wednesday, Nov 7, 2018

Walmart added an augmented reality (AR) feature to its iPhone app that lets shoppers scan price tags with the smartphone's camera to see on-screen product comparisons, prices and customer ratings, according to a company blog post. The app anchors a digital blue dot to each price tag to help shoppers see which products they've already scanned in a store aisle.