Leclerc France cuts prices of 4,600 private label SKUs

Source: Esm Magazine, Monday, Jan 7, 2019

Leclerc has announced it is reducing the price of some 4,600 Marque Repère private label SKUs, and that it will maintain this decline throughout 2019. Marque Repère is Leclerc's main private label brand. The reductions took place on 2 January, and will be implemented across all 681 French Leclerc stores, in its 620 Drive outlets, and on its home delivery site E.Leclerc Chez Moi. However, Leclerc has said that it will refrain from reducing the price of products of agricultural origin and from fishing and aquaculture, in order to support producers in these categories. (French language)