Alibaba Idle Fish launches new site for brand-certified stores

Source: Alizila, Monday, Jan 7, 2019

Alibaba’s used-goods marketplace, Idle Fish, has opened registration for a new premium channel that allows brands to operate their own official stores on its website. Overseeing their own storefronts, brands can cash in on their idle assets — ranging from sample items, seconds, overstock merchandise to recycled or used products — while offering price-conscious consumers access to verified goods.