Morrisons announces price cuts to attract budget constrained shoppers

Source: The Guardian, Tuesday, Jan 8, 2019

UK grocer has flagged that the start of 2019 is expected to see an intensifying of price pressure as it announced price cuts of an average of 20% on 900 ‘store cupboard favourites’ like tinned tomatoes, cereal, sandwich fillers, ready meals, and multivitamins.