Walmart Brazil changes pricing strategy

Source: ESM Magazine, Friday, Jan 11, 2019

Six months on from US private equity firm Advent International acquiring a majority stake in the business, Walmart Brazil has initiated a change to its pricing policy, according to reports. In recent weeks, Walmart Brazil has reportedly started to promote an aggressive discount policy and offers. For example, cleaning and beauty products now offer a 50% discount on the purchase of a second item.