Amazon US launches live streaming video shopping service

Source: techcrunch, Monday, Feb 11, 2019

Amazon has launched a live video streaming application called Amazon Live, which features product demonstrations from Amazon hosts as well as brands that broadcast their own live streams through a new app, Amazon Live Creator. It also includes built-in analytics so brands can determine how well their stream performed, including budget spent on “boosting” (a way to pay to reach more shoppers), total views, and unmuted views.