Amazon Spain is looking to challenge Ikea with the launch of Movian and Alkove, its two new own furniture brands, which have been added to the ecommerce giant's range for home furnishings.
Tags: Advanced Branding, Merchandising, & Assortment, Amazon, Amazon.com, Amazon.es, Europe, Private Label, Spain, Western Europe
Based on: Amazon, Private Label, Advanced Branding, Merchandising, & Assortment
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