Aldi Nord gives greater assortment control to country leaders
Aldi Nord CEO Torsten Hufnagel is reportedly allowing the discounter’s country-level management greater control over ranges and assortment as the division looks to improve faltering performance. Nord has struggled to grow share in recent quarters and is being regularly outperformed by rival Lidl in the majority of ex-Germany markets, with only Netherlands and Belgium bucking the trend.
The changes would see country managers working more closely with central HQ, but also having input into the Project Aniko store redevelopment plan and more influence over purchasing decisions on a country-by-country basis. (German language, paywall)