Kroger finalizes sale of digital coupon service to Inmar

Source: Kroger, Thursday, Mar 14, 2019

Kroger and Inmar have announced the completion of Inmar's acquisition of You Technology, a digital coupon and digital rebate publishing platform, from Kroger and the finalization of Inmar's long-term service agreement to provide digital coupon services to the Kroger family of stores.

Kroger's sale of YouTech to Inmar was for total consideration of USD565 million, including USD400 million of cash consideration received upon closing. YouTech's cloud-based retail platform bridges the gap between online engagement with product manufacturers and in-store purchases. Together, Inmar and YouTech will bring innovation and new products to market faster to meet the evolving needs of CPGs and retailers.