Target debuts clean label for personal care products

Source: Target, Friday, Mar 15, 2019

Target has announced the latest label in a series of wellness icons dedicated to driving transparency regarding the chemicals in products. The addition, ‘Target Clean,’ is a ‘clean icon’ that indicates products have been formulated without parabens, phthalates, formaldehyde and other chemicals.

Shoppers will begin seeing the icon on product pages featured in household essentials, beauty, and personal care, and baby categories this month and in stores in April.