Instagram launches in-app shopping via brand photos

Source: Glossy, Wednesday, Mar 20, 2019

Facebook-owned Instagram, a photo and video-sharing social media app, is testing a shopping feature that allows users to browse brand images, click to make purchases, and manage orders within the app rather than being redirected to a brand’s website. The initial launch features 20 beauty and fashion brands, including Huda Beauty, Kylie Cosmetics and Nike.