Starbucks invests in new fund for food, retail start-ups

Source: Chain Store Age, Friday, Mar 22, 2019

Starbucks is looking to boost its future growth with innovative start-ups and an updated customer experience.

The coffee giant has invested USD100 million in Valor Siren Ventures, a new fund that seeks to grow the next generation of food and retail start-up technology companies. The venture fund, managed by Valor Equity Partners, will identify and invest in companies that are developing technologies, products, and solutions related to food or retail. Starbucks also announced at its annual meeting plans to modernize the customer experience across key touchpoints. The initiative will get underway this summer, in New York City.